“iPhones are for Old People”

Following up from the case discussion in class this week, what do we know about the demographic and other mix of iPhone, Android and other phone users and how might it be relevant.

Here are the comments from HTC CEO Martin Fitcher:

“iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”

OK class, let’s gather some evidence. Can we believe Fitcher? What can you find out? What other information can you gather on demographics?

He used an anecdote. Let me throw one in too. My 12 year old daughter is now attending a tech-saavy private school in Toronto. She has an iPhone as per family religious beliefs (see the picture to the left for what we travel with as a family). But everyone else has Blackberries. Yes, Blackberries. What is going on there?

 

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