How lucky is MC Hammer feeling?

Apparently not very much according to this article brought to my attention by Elyte Barzilay. MC Hammer is launching a search engine called WireDoo.

The element that distinguishes it from Google? As Mashable explains, it generates results based on relationships between subjects that run deeper than keywords.

So, to put this in an M.C. Hammer context, if I searched on WireDoo for “U Can’t Touch This,” I might find links to the song, M.C. Hammer’s bio, where to buy parachute-style Hammer pants and information about a “U Can’t Touch This” dance party that’s happening in my neighborhood.

What do you think his chances are? And, if you are feeling lucky, make the case that his chances are good.