STUDENTS PLEASE NOTE: These are extra readings. All required readings (with a * here) will be on the official class websites.

Introduction

Selling Information

(i) Pricing

(ii) Pooling and Piracy

(ii) Search and Disclosure

Market Design

(i) Pricing

(ii) Network Effects

  • Gawer, A. and M. Cusumano (2008), “How Companies Become Platform Leaders,” Sloan Management Review, Reprint SMR268-ENG-PDF.
  • Hagiu, A., and T. Eisenmann (2007). “Staged Solutions to the Catch-22” Harvard Business Review, HBS Reprint F0711B-PDF-ENG
  • Greenstein, S. (1998) “Industrial Economics & Strategy: Computing Platforms,” IEEE Micro: Chips, Systems and Applications
  • Economides, Nicholas. “The Economics of Networks.” International Journal of Industrial Organization 16, no. 4 (1996): 673-99.
  • Leibowitz, Steven, and Steve Margolis. “Network Externalities (Effects).” The New Palgraves Dictionary of Economics and the Law. New York, NY: Macmillan, 1998. ISBN: 9781561592159.
  • Eisenmann, Thomas, Geoffrey Parker, and Marshall W. Van Alstyne. “Strategies for Two-Sided Markets.” Harvard Business Review Magazine, October 2006.
  • Corts, K. and M. Lederman (2009), “Software Exclusivity and Indirect Network Effects in the US Home Video Game Industry,” International Journal of Industrial Organization, March, Vol. 27(2), 121-36
  • Chapters 5 and 6 in [S&V].
  • Chapters 2 and 7 in [B&S].
  • Some notes on Network Effects.

(iii) Platforms

(iv) Advertising

  • Varian, Hal. “The Economics of Internet Search.” Anglo Costa lecture. Rome, Italy, February 2007. (PDF)#

(v) Regulation

Social